Plastic Logic's upcoming E-reader, slated for 2010, has been getting a lot of buzz lately. With two separate announcements this week by two major companies. This new reader has a lot of room in the industry with only a couple of “real” competitors in the market. Those are, of course, the Amazon Kindle and the Sony PRS-505. Sony and Amazon have both had a very strong hold on the market for quite some time now, but they may just have to move over for this new upcoming E-reader.
Plastic Logic has not yet released very much information on their upcoming product. What we do know, however, is that the product is actually aimed more for business professionals rather than people looking to read just books. The CEO of Plastic Logic had this to say, “If somebody is just looking to read a book, and that's all they're going to do, they probably don't need all the capabilities in our product”. The design of the new reader is actually a bit different than what we have seen in other readers in that the screen is the size of a full sheet of paper. Even with the much larger screen, Plastic Logic's new device still uses the E-Ink Technology that Sony and Amazon's readers carry.
In addition to all of these great features, Barnes & Noble have teamed up with Plastic Logic. In an announcement earlier this week, Barnes & Noble stated that they were “opening the world's largest E-bookstore”. Barnes & Noble will be supplying their digital copies of the books to the new Plastic Logic Device.
In announcement that was just made yesterday, At&t has decided to join forces with Plastic Logic as well. They will supply the wireless internet for these devices. At&t plans to allow access to the E-bookstore through their “anywhere-wireless” service. At&t does work with carriers overseas, though, which could be good news for Plastic Logic. The Kindle does not carry overseas support, but Plastic Logic may talk At&t to do so for their device.
As of right now Plastic Logic doesn't know how much their device will cost just yet. The Wireless-anywhere At&t service has not been decided on yet either. Whether it will just be free with purchase or have a separate charge.
Plastic Logic doesn't have anything big scheduled again until October where they have a international conference and showcase planned for “Plastic Electronics Europe 2009”.
Here is a demo video of the upcoming Plastic Logic eReader.
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