It's not a great time to be a brick-and-mortar book store, so the advent and rise of ereaders has served as a saving grace for all the big retailers. So, it should come as no surprise that when B&N spoke of spinning off their ereader division as a different company, their stock price got hit hard. I'm not sure why they would do that, but the CEO of the firm said that splitting them makes sense because it allows a valuation of both separate business models without conflating the two.
Ok. I GUESS that's a reason.
This sounds like the logic of a company that is willing to jettison one division that they feel will hold back the future growth of another. I'll let you guess which is which.
In the meantime, enjoy that little B&N logo that pops up on your Nook. It might not be there for much longer.
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